Problem
Rowse Honey is a household brand with a rich narrative about its decade-long sustainability initiatives - Hives for Lives. However, its previous site was struggling to communicate this clearly and wasn't a destination that was encouraging users to visit.
Solution
We designed and developed a new digital destination for Rowse, putting the narrative at the heart of it and taking users on a journey through products, news, recipes as well as its mission and Hives for Lives.